FIFA and Presenting Partner EA SPORTS™ announce today the launch of their global Competitive Gaming initiative that features a brand new visual identity and kicks off on 3 November. The Road to the FIFA eWorld Cup is built around the new EA SPORTS FIFA 18 Global Series, the official qualification tournament for the pinnacle event, the FIFA eWorld Cup 18 Grand Final. This exciting new format will give millions of players around the globe the chance to be crowned EA SPORTS FIFA 18 World Champion in August 2018.